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Lobatón joined Saatchi & Saatchi New York in 2017 as creative director. Prior to that, he’d held creative director positions at agencies including Third Ear (previously LatinWorks) and VMLY&R.

At Saatchi & Saatchi New York, he helped create Tide’s popular “It’s a Tide Ad” campaign starring David Harbour that ran during the Super Bowl in 2018. He also worked on Tide’s “Laundry Night” campaign, which aired last fall.

Additionally, he’s led creative efforts for the National Down Syndrome Society, including a campaign that debuted last year that dispels stereotypes about people with Down syndrome.

“With Andrea, we’re building a culture that revolves around ideas, collaboration and pushing the boundaries of what advertising can do,” Lobatón said. “This past week, our teams have moved fast to bring creative solutions to our clients.”