Toyota’s ‘Go Fun Yourself’ campaign for the new generation Aygo, teams up with online pranksters, comedians, improv actors and YouTube stars to co-create a platform of fun.
Comprising a series of prankster style videos and social media from each market aimed to reach out to a younger audience, the campaign intends to emphasise Aygo’s image as the playful, dynamic car of choice suited to those that don’t take themselves seriously.