Co-created by Del Campo Saatchi & Saatchi and Saatchi & Saatchi Greater China, these three spots for online game developer Changyou playfully explore the unhappy reality faced by gamers in the real world.
In ‘Employee’, a staff member resorts to playing games on his phone at work to escape his obnoxious boss.
In ‘Little Girl’, a miserable father takes to online games to avoid his daughter’s obsession with putting him in makeup and ballet dresses.
In ‘Mother’, the mollycoddling mother of a young boy infatuated with gaming, wonders why her son is unable to get a girlfriend.
