The legendary Saatchi & Saatchi New Directors’ Showcase has become one of the genuine highlights of the Cannes Lions International Festival of Creativity.
The Showcase features the very best new directing talent from around the world and from an initial line up of several hundred directors, the Saatchi & Saatchi Worldwide Creative Board make the final selection. This year, 18 directors made the cut.
Now in its 24th year, the Saatchi & Saatchi New Directors' Showcase is one of the most popular events at the Cannes Lions Festival of Creativity and has carved out a reputation for acting as a barometer of who are the hot directors to watch. This year the reel features a typically eclectic mix of music videos, animated shorts, humour, erotica, surrealism and the grotesque. Directors featured in the 2014 Showreel come from Denmark, France, Germany, Israel, Italy, Switzerland, the UK and the US. Many featured directors have gone on to seriously successful careers: Tarsem, Michel Gondry and Spike Jonze included.
In this year’s NDS, the audience interaction plays a big part. In a world first 2,300 people in the theatre wear sensory wristbands developed by Studio XO, and the audience will have their emotions captured and projected back at them through data visualization on stage as the reel plays.