Saatchi & Saatchi X joins London division

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From the start of 2014, the shopper marketing agency will move into the Saatchi & Saatchi offices on Charlotte Street, enabling the two shops to work together closely and earlier in the creative process. The agencies’ shared clients include Guinness, Pampers and Head & Shoulders.Rachelle Headland, the managing director of Saatchi & Saatchi X London, will report to Magnus Djaba,…

Why shopping and shopper marketing matter

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Like many of you, I’ve been approaching my Christmas shopping this year with a mixture of trepidation and excitement. Buying for children is almost always fun and a source of enjoyment, whereas buying for older or more distant relations can sometimes be a bit of a challenge. Then there are decisions about whether to buy online or in store, not…