To support the ‘Joyville’ campaign we created a Cadbury airline that would bring joy to shoppers in airports across the globe.
We transformed the travel retail space using aircraft parts and parachuting chocolate. Shoppers took control of a Joyville Jumbo, and shared their first holiday photo via social media. Flight attendants handed out samples of the latest Cadbury products. The campaign was hugely successful, tapping into shoppers holiday mindset and creating moments of joy in an otherwise grey and mundane airport.