Christmas is a time when shoppers are looking to find the perfect gift for their loved ones. We knew that to cut through the clutter of gadgets competing for attention, Nikon would need to create an emotional connection that put cameras top of shoppers minds when choosing their gifts.

Our simple idea was that giving a Nikon camera was giving a future full of memories. ‘More than a Gift’was a fully integrated campaign executed across TV, print, digital and in-store; putting Nikon at the heart of Christmas shopping.