Since 2006 we have been working with Pampers and UNICEF together with retailers across the Globe

To date this has resulted in funds for over 300 million vaccines, protecting 45.5 million mums from Maternal and Neo-Natal Tetanus

And as every year goes by, our challenge has been to keep each market, Mum and retailer motivated and engaged…

…making the campaign work harder, travel further and deliver better business results than the year before and to prove over and over again to mums and retailers that just by buying Pampers (and other P&G brands), they can make a real difference