In today’s retail landscape joint value creation is imperative for both retailers and brands. Brands rely on partnerships with retailers and both rely on building sustainable relationships with shoppers, whenever and wherever they shop. Saatchi & Saatchi X capitalises on the best shopper and consumer insights, shopping behavior, retailer operations understanding and market trends to develop ideal shopping experiences that deliver value for the retailer and brand, in-depth category principles, exceptional design and practical implementation.