The Spirits Category within Airport Duty Free isn’t a very female-friendly space. Shelf upon shelf is dominated by masculine brands and, as result, many women do not even enter the store. We created
the unashamedly feminine world of Nuvo™ to seduce female shoppers back into the spirits section.
This highly effective campaign featured beautiful bedroom furniture, boutique gift-bags and sparkly makeover tastings in the Perfume & Cosmetics department.