We reinvented the way HTC engaged with the trade, cut through all the noise and delivered a game changing trade campaign, for a game changing handset. We grabbed the attention of our RSPs by sending them each a personalised trainer called ‘Tom’ to deliver our message. Created the first-of-it’s-kind video lanyard sales tool and designed an easy to navigated e-learning module.
“Excellent unique tool. Well done HTC for leading the way again” – Barry Watt, RSP.