Toronto - Saatchi & Saatchi Canada is rounding out
the 2014 awards season with another series of big wins.
On Friday, December 5th Saatchi
& Saatchi Canada won 6 gold medals at the 2014 Canadian Marketing
Association Awards, all for the ‘Surrender Your Say’ Twitter Campaign for the
Tourette Syndrome Foundation of Canada.
The campaign, which allowed people to give up
their Twitter handles for 24 hours, so the TSFC could tweet random Tourette
tics into their feeds, was an international success. In just three days, the
campaign trended in 29 countries and generated over 250 million impressions.
“It was a special night,” says Executive Creative
Director Brian Sheppard. “We were really gratified to see this campaign take
the top prize in every category it was entered in. It’s a testament to a brave
client getting behind a big idea, and an agency team who executed it flawlessly
at every level.”
The CMA Awards celebrate both creativity and performance
in the marketplace.