Manila - The Association of Accredited Advertising
Agencies - Philippines (4A's) has named Ace Saatchi & Saatchi as the top agency in
Activation Excellence. This took place at the 17th Annual Agency of the Year
Awards Night on Thursday, 31 July, at the Shangri-La Hotel in Makati City.
It was the first time a category in
Activation was included among the awards.
The agency's entries into the category were
its work for the launch of Harley-Davidson in the Philippines, Safeguard Germ
Alarm, and Cadbury Dairy Milk’s Musical Chocolate Fountain.
At Ace Saatchi & Saatchi, the
Activation team works in full collaboration with the Accounts, Strategic
Planning, and Creative departments to implement campaign requirements for Digital,
Events, Communications and Media/Institutional Relationships.
This collaborative effort is what fuels
everyone at the agency to continuously work in the spirit of One Team, One Dream.