Manila - Last week, the Philippines brought home handfuls of Cannes Lions, with Saatchi & Saatchi's Manila office responsible for five of them.
Two Golds in Branded Content & Entertainment were awarded to the agency for ‘Screen-Age Love Story', a campaign for national telco PLDT's broadband brand myDSL. It also received one Silver and one Bronze Media Lion to become the most-awarded Philippine campaign at Cannes.
Another Bronze Media Lion was given to Ace Saatchi & Saatchi for the Ariel ‘Olympic Shirt Flag' campaign.
ECD Andrew Petch says: "This has been a wonderful week for Ace Saatchi & Saatchi at Cannes and the Philippines. To win five Lions including two Golds on the last night in notoriously competitive categories like Best Integrated Campaign and Best Social Media Campaign is a testimony to our wonderfully talented team at Ace Saatchi & Saatchi and wonderful clients in PLDT. The jury also confirmed that 'Screen-Age Love Story' was up for the Grand Prix, which makes us even more proud, as the highest honors at Cannes always go to powerful ideas that have proven themselves to build brands, and this campaign certainly did.
"And a huge congratulations also to our team at Ace Saatchi & Saatchi and our clients at P&G on the 'Olympic Shirt Flag' campaign, who this week received their second Cannes Lion honors for the Ariel brand in the space of two years. The team at P&G are true partners to us and we greatly appreciate our close relationship and their constant commitment to developing creatively effective ideas with us."
The tally:
- 1 Gold Lion - Best Integrated Content Campaign/Branded Content Lions: PLDT 'Screen-Age Love Story'
- 1 Gold Lion - Best Use of Digital and Social Media/Branded Content Lions: PLDT 'Screen-Age Love Story'
- 1 Silver Lion - Best use of Social Media /Media Lions: PLDT 'Screen-Age Love Story'
- 1 Bronze Lion - Best Integrated Campaign/Media Lions: Ariel 'Olympic Shirt Flag'
- 1 Bronze Lion - Best Commercial Public Services and Health Care/ Media Lions: PLDT 'Screen-Age Love Story'
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