San Juan - Badillo Saatchi & Saatchi took home
three Bronze awards from the 16th edition of El Ojo de Iberoamérica,
held recently in Buenos Aires, Argentina.
El Ojo de Iberoamérica is a prestigious
creative competition in which the leading agencies from Latin America, the
Caribbean, Spain, Portugal and the U.S. Hispanic market participate, judged by
a top slate of creatives from all over the world.
The Bronze winners were Mondelez’ Trident
chewing gum with “Trident Jam” in the Interactive – Advergames category, Fondos
Unidos de Puerto Rico’s (United Way) “Children Against Bullets” Public Service
initiative in PR, and El Nuevo Día newspaper’s “The Day Nobody Went Out” home
delivery tactical effort in Direct as Best Action in Generating Sales.
Commenting on the agency’s performance at
this creative competition, Erasto Freytes, Badillo Saatchi & Saatchi’s CEO
said: “I am very pleased by our agency’s
performance at El Ojo, which closes a very good year in which the agency’s
creative ideas have also been awarded at FIAP, Cúspide and the SME Digital
Awards. Badillo Saatchi & Saatchi
was Agency of the Year for the fifth consecutive time at Cúspide with 20 awards
which included two Grand Prix. It won seven metals at FIAP and four at the SME
Digital Awards. This is quite an accomplishment
of which I am proud.”
To this, Juan Carlos Rodríguez, the agency’s general creative director added: “We are very satisfied to have been distinguished by our colleagues in the advertising industry. Badillo Saatchi & Saatchi has consistently maintained over the years a high creative level based on relentless work, demanding standards and a highly motivated team. This is what happens when a group of people who are passionate about ideas get together in an agency to create outstanding advertising.
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