Auckland - Coca-Cola Amatil (NZ) Ltd.
has launched a new limited edition flavour in its L&P range, L&P Sour. An
unexpected twist on the original L&P, the unique sour-yet-sweet taste is
perfectly timed for the Kiwi summer.
Saatchi & Saatchi Creative Director Guy
Roberts commented, “It’s L&P with a bit of spike, so we thought it would be
great to show that there’s another side to L&P. As we know, people take on
a different persona when they dress up in costume - especially one with a bit
of edge. So we crafted some graphic, bold and simple images of lemons in
wrestling masks, spiky latex and quirky clown masks.”
“We know our
L&P audience are always on the lookout for something new and unique and
L&P’s proposition is all about being ‘a bit different aye’,” says
Wendy Rayner, General Manager, Marketing, Coca-Cola Amatil (NZ) Ltd. “L&P Sour is even more different. It has
everything you would expect from L&P but with a sharper lemon hit - it’s
another side to L&P, a side with an edge. We know not everyone will be a
sour lover but we’re bound to drive consideration and spark discussion!”