Belgrade - The European CSR Award for Serbia was presented yesterday in Belgrade and the winner of this prestigious award is Saatchi & Saatchi Belgrade with the "Battle for the Babies" project.
The European award for corporate social responsibility is given annually for the best joint initiative combining the efforts of a company or small / medium enterprise, and public or civic sector.
This year, the award went to the "Battle for the Babies" campaign, which was initiated and executed by Saatchi & Saatchi Belgrade and Fund B92. This joint initiative has managed to provide 207 new incubators to hospitals in Serbia in less than a year, to revive the spirit of solidarity and civic responsibility, and prove that even the most dire problems can be solved through cooperation of different sectors.
This award is presented in 28 countries in Europe by CSR Europe and Business in the Community, with help from local partner organizations and European Commission.