San Juan - Ana María Echenique, president of Comstat, Puerto Rico’s leading public relations firm, was recently honoured as the Distinguished Public Relations Practitioner of the Year, the top award granted by the Association of Public Relations Professionals of Puerto Rico.
Comstat, a division of Badillo Nazca Saatchi & Saatchi, was also awarded two Excel Awards in this year’s competition in the categories of Audiovisual and Best Community Relations Campaign. Through the Excel Awards, the Association recognizes the best programs and efforts in the public relations field in Puerto Rico.
In a unanimous decision the Association of Public Relations Professionals of Puerto Rico distinguished Echenique with this special recognition which serves as a testament to her strong commitment to public relations excellence. Ana possesses a Bachelor’s degree in Journalism from the University of Navarra in Spain and a degree in Film from the International Film School of London. She is also certified on corporate social responsibility.
“To receive this honour is a personal privilege but beyond that it represents that our peers acknowledge that the work we have done for more than two decades reflects our profound commitment with bringing understanding and improving communications to benefit our society,” Echenique said.
She was also honoured by the two Excel Awards obtained by her team. The category of Best Audiovisual was awarded to the documentary video produced to commemorate the 125th anniversary of Sociedad Española de Auxilio Mutuo y Beneficencia de Puerto Rico, one of the Island’s largest hospitals. The video included the history of the institution, interviews and success stories and the expansion and future plans of the hospital.
The Best Public Relations Community Program was awarded to Comstat for Lente Verde (Green Lens), a special project done in alliance with Toyota de Puerto Rico and the nonprofit organization Taller de Fotoperiodismo (Photojournalism Workshop). This organization implemented a special educational program for 30 children from various schools to create awareness of the environment. Through the use of photojournalism and multimedia, the children were taken on an educational journey to help save the planet.
The awarded executives were Aileen Morales (Audiovisual), Mily Hernández and Viviana Santana (Community Program) supported by copywriter Finess Almenas and editorial director Lillian Rivas. The art director for both campaigns was Alyssa Calimano.
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
Tide 2021 Superbowl spot: Saatchi & Saatchi New York
Publicis Groupe hires Natalie Lam
Daniel Lobatón is the first chief creative to be promoted from within at Saatchi & Saatchi New York.
Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…
SKS365, a leading international betting company, has chosen Saatchi & Saatchi Italy, led by CEO Simone Masè, to handle the creative account for its sports betting and gaming brand, PlanetWin365.
Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…
Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, honoring the game’s best work.
Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…
