Sao Paulo - The new campaign for the Pan-American Association of Eye Banks uses limited resources to demonstrate a soulful idea: Eyes give life. Created by F/Nazca Saatchi & Saatchi (São Paulo, Brazil), the communication aims to stimulate cornea donations and reduce the number of visual impairments through cornea problems across Latin America.
All elements of the campaign can be seen on the Association’s website, including the film “Eyes” (http://goo.gl/ICbbDx). Produced by Bando Studio Produção Cinematográfica, it shows garbage cans, turnstiles and chimneys throughout the city with two large eyes, giving birth to animated characters instead of those previous inanimate silhouettes. The campaign also includes magazine and newspaper ads, street furniture and an exclusive video for the Internet.
In universities, restaurants, bars and cinemas the campaign will be advertised through posters with detachable eyes, encouraging people to paste the eyes on other spaces and objects, interacting with the campaign’s concept.
More information about the Association and contact details can be found at www.apabo.com.br
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