Sao Paulo - After
becoming a Lamp, Clock, Vase, Oil & Vinegar set and Candleholder, the new
Skol aluminium bottles have now given shape to an armchair.
F/Nazca
Saatchi & Saatchi invited the renowned furniture designer Pedro Useche to
create a unique design utilising Skol bottles. The result is a stylish
armchair, which uses cylinders of the new packaging as bearings in the seat and
backrest.
For
Pedro, "turning an armchair into a desirable object is not only about
showing aesthetic attributes but most of all, making people feel comfortable
when they sit on it". The people who sit on Skol's armchair can verify
that the designer achieved his goal of form and function. By maintaining the
bottles' original format without inhibiting its movement, the design ended up
providing a pleasant massage sensation.
View
all Skol Design pieces: www.skol.com.br/design
AGENCY: F/Nazca Saatchi &
Saatchi
CLIENT: Ambev
PRODUCT: Skol Design
MEDIA: Design
TITLE: Skol Design Armchair
CREATIVE DIRECTOR: Fabio
Fernandes | Eduardo Lima
COPYWRITER: Romero Cavalcanti |
Eduardo Lima
ART DIRECTOR: Bruno Oppido
HEAD OF ART: João Linneu
FURNITURE DESIGNER: Pedro
Useche
ACCOUNT SUPERVISOR: Marcello
Penna | Carmen Rodrigues | Rafael Pontes
PLANNER: José Proto | Guilherme
Pasculli | Rafael Paes
MEDIA TEAM: Lica Buena | Sandro
Cachiello | Cristina Omura | Renato Gabriel | Vivian Simões
GRAPHIC PRODUCTION: Jomar
Farias
CLIENT APPROVAL: Jorge
Mastroizzi | Pedro Earp | Fábio Baracho | Maria Fernanda Albuquerque