New York, NY - Jay Benjamin, a
highly awarded creative executive with 35 Cannes Lions to his name, has been
appointed Saatchi & Saatchi New York’s Chief Creative Officer.
New York-born,
Benjamin (39) is a new breed of creative leader whose body of work transcends
mediums and blurs the lines between advertising, entertainment, art and
utility. Benjamin was most recently
Chief Creative Officer at Leo Burnett New York and previously co-ECD of Leo
Burnett Sydney. This is a homecoming for
Benjamin as he previously spent several years at both Saatchi & Saatchi
Sydney and Auckland.
Announcing the
appointment, Saatchi & Saatchi New York CEO Brent Smart says: “I really
wanted the next big name in creativity and I truly believe that’s Jay. I love
that his work pushes the very definition of what advertising is – from an
off-Broadway play to Photochains to a marketplace for words on Twitter. Jay’s
won Cannes Lions not just in film, but also in content, media, direct. But most
of all, he is huge on talent and low on ego, he’s just a great guy.”
Benjamin says his
move is both a homecoming and all about potential. “I’ve always loved the
Saatchi & Saatchi brand. Great
history, great clients, and a belief that Nothing Is Impossible. That’s never been more true than it is
today. I’m thrilled with the opportunity
to partner with Brent and take Saatchi & Saatchi NY to new heights.”
In 2010, Leo
Burnett launched an entrepreneurially-driven office in New York built around
Benjamin as the agency founder. The agency quickly grew to 40 people making
work for Samsung, Chobani, The Village
Voice, United Nations and new technology brand Filip. Their work for The Village Voice, ‘New York Writes
Itself’, a crowdsourced off-Broadway play won the inaugural Gold Lion for
Branded Content at Cannes in 2012 and Best of Show at the One Show
Entertainment Awards in 2013. In 2013 the agency was ranked 2nd in the world in
Branded Content by Ad Age. As co-ECD
of Leo Burnett Sydney, Benjamin won the Cannes Media Grand Prix for Canon
“Photochains” and was named 7th most creative agency in the world, according to
the Gunn Report.
Benjamin starts at Saatchi & Saatchi New York on 21 April.
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