Auckland - Coca-Cola Amatil has launched a new
campaign this week in a bid to help extend the summer holiday feeling for
L&P drinkers, after the return to work and University.
Starting from this week onwards, L&P is
offering people around Auckland, Wellington and Christchurch a range of ways to
hold on to that summer feeling in unexpected places across the three cities.
People will be given the chance to swap their shoes for jandals, bring a bit of
summer to their workplace, or even take an impromptu urban dip to cool off.
Saatchi & Saatchi Creative Director Guy
Roberts said: “We’ve all experienced
that sinking feeling when the holidays are over and we’re forced to hang up our
togs, get back into our work clothes and re-join the commuter crowds to work or
Uni. You’re back at your desk and reduced to watching the best days of summer
from your office or classroom window. For many kiwis, L&P and summer go
hand in hand and we hope this campaign will help kiwis hold on to that great
summer feeling just a little bit longer.”
Wendy Rayner, General Manager, Marketing,
Coca-Cola Amatil said: “L&P believe there’s no reason that summer feeling should
end with the last day of our holidays and this inventive use of outdoor
advertising is a fun light, hearted way of bringing this to life.”
The campaign will roll out over the next 6
weeks through a range of customised adshels, street posters and promotional
partnerships.
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