Sydney - Saatchi & Saatchi Australia has been
appointed to handle the Monteith’s business following a competitive pitch process held
at the end of last year.
Drinkworks’ first assignment for Saatchi &
Saatchi is to re-affirm Monteith’s Cider position as the premium cider brand in
Australia.
Michael
Rebelo (CEO): “Needless to say, the entire agency is
pumped by the opportunity to work on Monteith’s. This is a category we’ve got
loads of experience in; we’ve just been waiting for the right brand to give us
the opportunity.”
William
Papesch (Marketing Manager): “I was
impressed just how passionately Saatchi & Saatchi embraced the brand
challenge. Their ideas had the consumer at the heart, and were creatively very
bold. We think this is the first step in what will be a strong and fruitful
relationship between Drinkworks and Saatchi & Saatchi.”