LONDON - With digital media now playing a vital part in today's business world and Internet advertising spend still on the rise*, Saatchi & Saatchi has hired Marc Huijbregts as Digital Director, partner to Worldwide Digital Creative Director, Tom Eslinger.
Based in the London agency, Marc will build on the success of the integrated digital work carried out on campaigns such as T-Mobile 'Dance', the viral for which had almost 14 million views in the first 8 weeks, and Visa 'SureThings'.
He will be responsible for developing and executing a comprehensive strategic plan for the agency's digital proposition, as well as for training and educating staff and clients to the full potential and opportunity of digital communication. He will work across the EMEA region.
"We are delighted to have someone of Marc's calibre join our team. His experience of the digital world will be a fantastic addition to our creative offering and to our clients," says Michael Rebelo, Managing Director, Saatchi & Saatchi London.
"This is a strategically important role for the agency. By appointing Marc as our Digital Director, we are sending out a clear message about our commitment to digital creativity," he adds.
"I am really excited about joining the Saatchi & Saatchi team. The agency has once again become a force to be reckoned with and its dedication to making digital media such a fundamental part of its work shows a very enlightened view," says Marc Huijbregts.
Marc joins Saatchi & Saatchi from Agency.com in the Netherlands, where he spent two years as Managing Director. The ten years before Agency.com were at Clockwork where he held several significant roles including Director of Internet Services.
* Internet advertising increased 17% to 3.3bn in 2008, according to the Internet Advertising Bureau (IAB), April 2009.
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