Belgrade - The “One photo
a day in the worst year of my life” viral video that realistically portrays the
issue of domestic violence has picked up Bronze at the Cresta Awards in the TV/Cinema/Online
Film category.
The video, the
most successful viral in the Balkan region this year, was created and executed
by Saatchi & Saatchi Belgrade for Fund B92. It hit 3 million views on YouTube
in just one week, which kick-started a debate that quickly turned from local to
global, thanks to the coverage it got from a great number of media outlets from
all over the world. These reports brought the issue of domestic violence back
into the focus of worldwide public attention. The award-winning campaign made
possible the opening of two more shelters form women victims of domestic
violence on the territory of Serbia.
The Cresta
Awards were established in New York in 1993. Their aim is to honour an absolute
standard of creative excellence in the international advertising and marketing
communications industry.
For more
information, visit: http://www.cresta-awards.com/Results_Winners.aspx
The campaign video can be seen at: http://www.onephotoaday.rs/