Brussels - Saatchi & Saatchi Brussels’ “Quit
Smoking With Barça” programme has been recognised with a Silver Euro
Effie Award for effectiveness in marketing communications. The anti-smoking
programme is an initiative of the wider “Ex-Smokers are Unstoppable” campaign
developed by Saatchi & Saatchi Brussels on behalf of the European
Commission (EC).
The Euro Effie Awards are established to
recognise excellence in marketing communications with proven effectiveness in
two or more European countries. “Quit Smoking With Barça”
has demonstrated tangible results supporting 70,000 active quit smoking
attempts across the 27 countries of the EU, as an important component of the
wider “Ex-Smokers are Unstoppable”. The
latest combined results show that 1 in every 300 European smokers is currently
seeking to quit smoking with the campaign’s shared health coach (www.exsmokers.eu).
Speaking of the win at the Euro Effie
awards ceremony last night, Yves Van Landeghem, Saatchi & Saatchi Brussels
CEO said, “It is a great honour to
receive two Euro Effies in two years, and to remain the only Belgian agency to
take home a Euro Effie in 11 years.”
Van Landeghem continued, “As an industry, we aspire that all of our
work be creatively intelligent, but ultimately effective. This Euro Effie is
the highest honour “Quit Smoking With Barça” can receive as it recognises our
work has a measurable societal impact. Marketing campaigns are often viewed as
important public health tools; however,
demonstrated changes in health behaviour can be difficult to determine. While
it is too soon to predict the long-term health economic impact of the campaign,
it is clear that this initiative is moving the dial in the right direction.”
While traditional public health campaigns
often focus on raising awareness of health risks, studies show that using
messages of support and trust can have an increased effect on positive
behavioural change. In this manner, “Ex-smokers are Unstoppable” is a new voice
in the anti-tobacco field: quitting smoking is in itself a great victory that
empowers the individual to seek success in other areas of their lives. “Quit
Smoking With Barça” and the iCoach tool offer the practical support to
achieve this state. With close to 400,000 men and women now signed up for
smoking cessation support from iCoach, it is clear that the “unstoppable”
message is driving real-world change.
The Euro Effie win marks another in a long line of accolades for the campaign, most recently recognised by the European respiratory community with the European Lung Foundation Award in Barcelona last week. Speaking of the latest campaign win, Dr Jordi Monés, Board Director Responsible for FC Barcelona’s Medical Area said, “The recognition of “Quit Smoking With Barça” with a Euro Effie award for effectiveness is a significant achievement for our shared campaign with the EC. It shows that our combined message is beginning to make a real difference to the health of Europe. At Barça we firmly believe in our motto, ‘more than a club’, and we promote values of respect, health and social commitment. “Quit Smoking With Barça” allows us to live that motto.”
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
Tide 2021 Superbowl spot: Saatchi & Saatchi New York
Publicis Groupe hires Natalie Lam
Daniel Lobatón is the first chief creative to be promoted from within at Saatchi & Saatchi New York.
Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…
SKS365, a leading international betting company, has chosen Saatchi & Saatchi Italy, led by CEO Simone Masè, to handle the creative account for its sports betting and gaming brand, PlanetWin365.
Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…
Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, honoring the game’s best work.
Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…
