Milan - The
agency led by Giuseppe Caiazza was the most awarded Italian agency at Cannes
Lions International Festival of Creativity over the last 3 years, with 17 Lions
including 9 Gold, and is also the most awarded agency at the Italian Art
Directors Club.
The
successes achieved through creativity are combined with those obtained from a business point of view, which see in 2014 for Saatchi & Saatchi
Italy a growth estimated at +10% compared to 2013. This confirms the positive trend of the
agency during the previous three and a half years, which has settled its growth
at around 20%, in a market that over the same period has lost more than a third
of its value.
Giuseppe
Caiazza, CEO of Saatchi & Saatchi Italy and Head of Automotive Business for
Saatchi & Saatchi EMEA, said:
"Creatively it was a first half year that made us very proud. The 6
Lions in Cannes for the "Dear Future Mom" CoorDown campaign hold high
the flag of Italian creativity. In fact, our Lions are almost half of those won
by our Country this year, and position Saatchi & Saatchi Italy in first
place in the Saatchi & Saatchi EMEA network. Our creative reputation is now recognized
both nationally and internationally and this, we are sure, in the future will
allow us to attract young talent from around the world."
Giuseppe
Caiazza also said "The excellent creativity is definitely a key lever for
business results. Again this year, our agency’s performance contrasts to the
advertising market that seems to decline by about 3-4% compared to last
year. Saatchi & Saatchi Italy
expects to grow by 10% compared to 2013, thanks to a selective approach to new
business that continues to bring new customers at the rate of one a
month."
"In
the second half of the year our focus remains the same: to create and implement
together with our clients the best creative solutions to help them transform
their business. We certainly have the
financial resources and talents within our agency to do it very well."
concludes Giuseppe Caiazza.
To
celebrate its achievements Saatchi & Saatchi Italy has chosen to bring to
Milan one of the most successful events of the International Festival of
Creativity in Cannes: a screening of the Saatchi
& Saatchi New Directors' Showcase at the Teatro dell'Arte - Triennale in
Milan, where industry professionals will gather to talk about creativity and
new talents.
Agostino
Toscana - Executive Creative Director of Saatchi & Saatchi Italy commented,
“To present to the market what’s new and stimulating is in the DNA of Saatchi
& Saatchi. The New Directors' Showcase is a perfect example of this
attitude, and we are happy to share with clients and colleagues here in
Milan."
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