New York - Saatchi & Saatchi New York announces that Wanda Pogue has been named Chief Strategy Officer. She was most recently a Global Planning Director with Saatchi & Saatchi New York, leading communication strategies for P&G’s largest global brands such as Olay, Tide & Ariel. In her new role, she will report to Saatchi & Saatchi New York CEO Brent Smart and partner with Chief Creative Officer Jay Benjamin. Wanda becomes a member of the Agency’s Leadership Team.
Smart comments: “Wanda is a special talent. She has a very human approach to planning and she makes the complicated simple. But mostly she makes the work better. There is a great chemistry between Jay, Wanda and me. I’m excited about this partnership to lead the agency forward.”
“I am thrilled to be contributing to the leadership of a company I have loved for many years,” says Wanda. “There has never been a more exciting time to be in this role. As strategist, we now have to look at business situations from every angle and understand the brand experience from every angle to create ideas that people can truly connect with. And that’s exciting. I look to understand what inspires people because this is the essence of great communication.”
Wanda Pogue replaces Claudine Cheever who is leaving the Agency at the end of July for a new, undisclosed opportunity within Publicis Groupe. Cheever joined Saatchi & Saatchi NY in 2009 and most recently held the role of Chief Strategic Officer.
Smart notes:
“We
thank Claudine for her huge contribution over the past five years to agency
culture, to client work, and as a public face of Saatchi & Saatchi. We wish
her every ongoing success.”
About Wanda Pogue
Wanda
has 15 years of experience in strategic planning and brand building. Her
competencies are consumer understanding, strategic development and idea
generation for high-profile global brands. Wanda started her career in
Marketing Research, soon bringing her quantitative and qualitative research
expertise to the agency world. She specialized in US Hispanic and multicultural
markets for several years helping clients better understand and establish their
brands among this growing and important consumer segment. She then moved into a
Regional Strategic Planning role at Saatchi & Saatchi in Latin America. Her
very human and sensitive strategic approach has been recognized by industry's
major awards, from Effies to Cannes Lions.
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