Bangkok - Saatchi & Saatchi Thailand has recently
launched NokScoot, the new joint venture between Singaporean budget airline
Scoot and Thai airline Nok Air.
NokScoot is on a quest to put the fun back
into budget travel, getting passengers to wherever they want to, in the way
that they want to. And because they get to choose and customise their own
travel experience, passengers don’t just fly. They fly awesome.
Nuntawat Chaipornkaew, Executive Creative
Director of Saatchi & Saatchi Thailand said, “The opportunity to
demonstrate ‘the best of two, becoming one’ was exciting to work on, we thank
the NokScoot team for taking such a bold, simple and emotive first leap.”
Outside of TV the ‘Fly Awesome’ idea will
also be expressed in social, live experiences and outdoor starting with a
content led promotion allowing people to ‘SCREAM AWESOME’ to win flights and
further spread the ‘awesome attitude’ of the brand towards launch.
View the 60 here: https://www.youtube.com/watch?v=GGvWM6fZblg
View the 30 here: https://www.youtube.com/watch?v=YwrGr5VliXw
View the “Scream Awesome” content here: https://www.facebook.com/nokscoot/app_1435246463417372
View the “Two become one”
Press launch video here: https://www.youtube.com/watch?v=QBEPkDUpwDE&list=UUy98Ey6xEYHjdnYvan_-GLQ