Bangkok - Saatchi & Saatchi Thailand has won
Virgin Active in Thailand, adding to the agency’s momentum of business and
creative growth. The appointment comes as Virgin Active launches its new
flagship fitness club in Bangkok this month.
“We’re so pleased to be working with Virgin
Active,” said Mark Cochrane, CEO of Saatchi & Saatchi Thailand. “They want
to become the most loved fitness brand in Thailand, and with the power of
Lovemarks thinking we’re really excited to be fuelling their journey. They are
great people, and have a great dream.”
Saatchi & Saatchi has been
confidentially working on the launch for the last few months, providing
advertising, branded content, design, PR and activation, as well as overseeing social
media activity. Cochrane added, “We have really concentrated on creating a
seamless launch experience for potential members that is rich with surprise and
delight at every turn. Together, we’re excited to build ‘the happily ever
active movement’ and help Virgin Active become a Lovemark in Thailand.”