Milan - Postel, a company of the Poste Italiane Group, has assigned its communication campaign to Saatchi & Saatchi Italy.
The choice of the agency, led by Fabrizio Caprara and Jonathan Grundy, follows a consultation that involved several agencies.
Postel operates in the communication services business, specifically designed for companies and public services. Furthermore, it offers integrated solutions for the management of various types of communication, be it business or marketing.
The new campaign will primarily address the B2B target group, with the objective of reinforcing Postel's image and promoting the multiple services offered. The campaign has a planned air date of mid October.