Prague - Saatchi & Saatchi Prague has been ranked among the top five advertising agencies operating in the Czech Republic in 2012. It took delivery of its TOP 5 award at the 14th annual "Agency of the Year" competition, organized by the monthly Strategie in cooperation with the Association of Communication Agencies. The awards ceremony was held on Tuesday 14 May 2013 in Prague's Žofín Palace.
One of the criteria by which the order of agencies is determined is the points earned in international and domestic creative and advertising effectiveness competitions. Other measures, including agency performance, are also used. The reputable research agencies Millward Brown and STEM/MARK carry out research concurrently among the 300 largest advertisers, who evaluate agency images.