Prague - After last year's bronze medal win, Saatchi & Saatchi Prague scored again this year at Red Apple, the prestigious marketing and advertising festival in Moscow. This year, however, it brought home the most valuable prize - the gold medal in the Non-traditional Media category for its Euro 2012 football tournament campaign for sports news server Sport.cz (operated by Seznam.cz).
The campaign, with the main slogan "With Us You're in the Game", ran on television and radio, on public benches and in Prague's Můstek metro station. Posters featuring all the matchups in the Euro 2012 championships were mounted on the walls of a connecting tunnel in the metro. Artists updated the posters daily with match results, illustrations and caricatures commenting on tournament events.
A video featuring the campaign can be found at: http://www.youtube.com/watch?v=IiELWFFScVQ&feature=plcp