Brussels - Saatchi & Saatchi Brussels has launched
the latest instalment in the ‘Samsonite VERSUS the
World’ campaign. ‘VERSUS’ showcases the
latest innovations in travel design and technology that set Samsonite apart
from the competition. Brought to life
via a series of tongue-in-cheek videos, the POS and in-store campaign will also
run online from 11th August, 2014.
Following on
from the success of the campaign’s earlier films, the latest work introduces
the many features of the Samsonite range by subjecting each product to
rigorous, real-life testing. Five new
products are put through their paces in a series of unexpected endurance trials
in the Samsonite Quality Lab.
You can see
all 5 films here: www.youtube.com/playlist?list=PLdCAxam18hgsiTzLdlISt10cmLeG3_SKQ
Creative
Director of Saatchi & Saatchi Brussels, Alexander Cha’ban said:
“The brief for this project was a great challenge; tell the world that
Samsonite products are built to last and endure. Well, we decided to go one
better and actually show the world by inviting them into the heart of the
Samsonite Quality Lab. Then we set about
holding Samsonite to their word by letting loose the greatest forces of nature
against each innovative feature of their range. The result is a series of quirky and funny
videos that really reinforce the strength, resilience and durability that have
kept Samsonite at the forefront of the luggage industry for years.”
Samsonite VERSUS Small Spaces
The new
Pop-FreshTM case is the ideal size for on-board luggage, and the
ultimate cabin companion, easily gliding through a high-rise obstacle course of
tight spaces.
Samsonite VERSUS Everything Twice.
At the centre of the ultimate tug-of-war between
tractors, horses and weight-lifters, the new Lite-LockedTM case remains
intact thanks to the innovative Curv® technology and 3-point-lock system, a
winning combination of strength and security.
Samsonite VERSUS International Weather Forecast.
Whether it’s
raining cats and dogs in the UK, buckets in Belgium or nails in Canada,
disastrous weather is no match for the Samsonite RainsportTM
Umbrella. Constructed of storm-proofed material and innovative ‘floating ribs
technology’, the ultra-flexible umbrella keeps the carrier dry in even the most
extreme conditions.
Samsonite VERSUS Boarding Time.
In a race
against time with a remote-controlled car, the new Samsonite X-Pression +TM
case
emerges triumphant. The winning feature is the 360° spinning
wheels that offer extreme maneuverability to help speed through airport
checkpoints with the greatest of ease and agility.
Samsonite VERSUS Risky Business.
Even when
under attack from flying tennis balls, the new TriForceTM laptop
case offers the ultimate protection for your business essentials. With 360°
shock absorbing casing and extra corner cushioning for a laptop, the TriForce case will
protect against any unexpected falls or bumps.