London - The 2014 Saatchi & Saatchi New
Directors’ Showcase (NDS) will take place at 10am on Thursday 19th
June at the Cannes Lions International Festival of Creativity. Entries for the 2014 NDS are now open to
directors. For eligibility and entry
guidelines go to: http://saatchi.com/uploads/139099196730351/original.pdf
Now in its 24th
year, the NDS is an unmissable highlight of the annual Cannes Lions programme,
guaranteeing a full house in the Grand Auditorium of the Palais des Festivals
that hosts the event. Last year for the
first time there were NDS screenings in London, Moscow and Singapore, and in
2014 there are plans for a more extensive world rollout after the premier in
Cannes.
Over
the years Saatchi & Saatchi’s NDS has earned a reputation for recognizing
the best new directors from around the world, and showcasing their talents on
the global stage. Many directors
featured in past Showcases have gone on to become household names, such as
Tarsem, Spike Jonze, Michel Gondry and David La Chapelle. Other young directors featured in recent
years have found that their star is on the ascendant, such as Ilya Naishuller
from the 2013 NDS, who has been described as the next Tarantino and signed for
a feature film, Ben Liam Jones (also NDS Class of 2013), who won a Cannes Lions
and 2 British Arrows in the same year, and Andrew Thomas Huang who won Best New
Director at the 2013 UK Music Video Awards.
From
an initial line up of several hundred directors, Saatchi & Saatchi’s
Worldwide Creative Board makes the selection for inclusion on the NDS Showreel,
ensuring that the final cut has a global perspective. 19 directors made the
Showreel last year and came from Brazil, Canada, Denmark, Hong Kong, Italy, Los
Angeles, New York, Russia and the UK.
Prodigious Executive Broadcast Director Andy Gulliman has been involved
in the selection process of the NDS for the past 10 years, and commented:
“When
we’re curating the NDS Showreel, we’re not necessarily selecting directors
based on the criteria of a traditional ad:
Last year we included directors who came from nowhere and smashed
through with credible work that was often exposed through the power of the
Internet. There are directors that will
make the cut through demonstrating groundbreaking technical skills, or a more
old school filmmaking skill and a classic directors’ eye, whilst we are always
looking for revolutionary directors who explore and utilise new media and
production techniques in unexpected ways, to influence our future commercial
production.”
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