Tokyo - When it comes to keeping your kitchen at its
cleanest, is there anything more frustrating than trying to get rid of that
greasy grimy buildup that is persistently trying to accumulate on your
stovetop? Saatchi & Saatchi Fallon
Tokyo personified that grease in the form of macho bodybuilders revelling in
their oil, grinning up at you from the surface of your stove, as if mocking
your efforts to wash them away.
To demonstrate the effectiveness of the
high-temperature dry steam power of Shark, the agency not only created the
stovetop TVC, but also created a “tutorial video” that further demonstrates the
power of Shark versus the greasy macho-men, this time with the help of a fire
hose.
The agency also created a unique mnemonic
logo for Shark, which appears in the TVC and the video, purposed to build
recognition, recall and comprehension as to what the Shark steam cleaner is all
about.
View the stovetop TVC here: https://www.youtube.com/watch?v=bs5IjG7pMU0
View the tutorial video here: https://www.youtube.com/watch?v=5I4evS5hTSY
View the videos on the Shark microsite: http://www.shopjapan.co.jp/lp/shark/