London - Team Saatchi today announces that Manfrotto, the camera accessories experts, has appointed the agency to develop its global branding strategy for 2010 following a competitive pitch against undisclosed agencies.
Part of The Vitec Group plc, Manfrotto is one of the leading suppliers of tripods, bags and other accessories for the professional and semi-professional imaging market. Drawing on Manfrotto’s great heritage and expertise in this area, Team Saatchi will be responsible for exploring exciting new opportunities for expansion and for identifying potential new enthusiasts.
This is a global new business win that will target both developed and emerging markets, including China, India and Russia.
“We're delighted to be working with Manfrotto. There is a real opportunity to take this specialist brand into previously uncharted territory and measure its appeal across a range of users. The global brand strategy will be key to this ambition and one which we are very much looking forward to, as we drive Manfrotto forward into 2010,” says Sophie Hooper, Managing Director, Team Saatchi.
“From day one, Team Saatchi has displayed the expertise and professionalism of an experienced agency, while also being as proactive, accessible and passionate as a new agency on their first pitch,” says Marco Pezzana, Managing Director, The Vitec Group – Imaging Supports.
“We are ready to set off on a strategic journey that will set the scene for Manfrotto for the next five years and we look forward to celebrating a successful launch of the new brand strategy in 2010,” he adds.
This new piece of business was won following a competitive pitch earlier this year. The aim is to complete the definitive brand work by March 2010 and to use this as the first step towards becoming Manfrotto’s official lead creative and communications agency.
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