Auckland - This week saw the launch of the new Toyota RAV4 campaign, which celebrates the inherently adventurous spirit in all Kiwis. The TVC, launched on 1st April, tells the story of a Toyota Dealer and a prospective customer who decide to take a little detour from the standard test-drive... It's a tale of fun, daring, brotherhood and of course, a car that's up for anything.
The television ad forms part of an integrated campaign, which talks to the potential for adventure in all of us. The adventure expands to Adshels, National Press, digital banners, point of sale and an ongoing social and direct strategy.
Slade Gill and Brad Collett had this to say about the campaign: "At the heart of the campaign is this idea that adventure doesn't have to exclusively reside in tropical jungles or on some icy tundra. Adventure is about making a tiny change to your daily routine because something awesome might come of it...okay, and it's about joyrides."
See the film at http://www.youtube.com/user/ToyotaNZ/Showcase
Credits
Client - Toyota NZ
General Manager of Marketing - Neeraj Lala
Marketing Manager - Andrew Davis
Marketing - Craig Burton
Agency - Saatchi & Saatchi NZ
ECD - Antonio Navas
Creative Director - Slade Gill
Creative Group Head - Art Director -Brad Collett
Senior Designer - Ross Davies
Head of Content - Jane Oak
Agency Producer - Anna Kennedy
Head of Planning - Murray Streets
Group Account Director - Marcelle Baker
Account Director - Joe Claughton
Account Manager - Hannah Nathan
Media Director - Sally Falconer
Production
Production Company - Thick As Thieves
Director - Leo Woodhead
Exec producer - Nik Beachman
Producer - Nikki Smith
DOP - Ginny Loane
Editor - Tim Mauger
Online - Blockhead / Stefan Coory
Audio Post - Franklin Road
Soundtrack -"Run to Paradise" (Carr/Gable) published by Mushroom Music
Arrangement and production - Milon Williams for Franklin Rd
Song search and licensing: Jonathan Hughes for Franklin Rd
Sound Engineer - Shane Taipari
Partners
Media Agency - Starcom
PR Agency - Wright Communications
Digital Agency - AIM Proximity Wellington
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