Auckland - Saatchi &
Saatchi New Zealand picked up multiple AXIS awards on Thursday night, including
3 Gold, 2 Silver and 5 Bronze for clients TUI, ASB and L&P. ‘The Waiting is
Over’ for Telecom, produced by Good Oil also received a Bronze in Craft for
Visual Effects.
Particular highlights
of the evening included the double gold for TUI ‘Beer Plumber’ in Screen Content/Viral
Film and PR/Experiential, and the Gold for ASB ‘Like Loan’.
The success at
Axis follows Gold and Silver digital gongs for ASB ‘Like Loan’ at last week’s Direct
Marketing Awards.
CEO Nicky Bell said: “It
was a great result for our team and our clients. We’re really proud that our
winning campaigns are ones that successfully tackled big business challenges
and generated real commercial results.
“Winning across a breadth
of categories - social, digital, PR, viral & experiential - is also great
evidence of our evolution as an agency.
“Antonio, the team and I
couldn’t be more excited for the year ahead and the work we will do together.”
Executive
Creative Director, Antonio Navas said: “Gratitude and love – on Thursday night we
had our share of both. A perfect night surrounded by some the people who on a
daily basis make Saatchi and Saatchi the best place in which to spend that 3rd
of your life. Thank you to our great clients, Bruno Mars would say ‘we’d catch
a grenade for you’.”
See the gold
winning ideas here:
TUI - Beer Plumber: http://www.youtube.com/watch?v=Jazrxe4tBFo
ASB – ‘Like Loan’: https://www.youtube.com/watch?v=Yo-uFG0ueE8