The new Honda City 2015 represents the
evolution of the urban species in a campaign by F/Nazca Saatchi & Saatchi.
A sedan adapted to suit the needs of the
city and its inhabitants: This is the idea behind the commercial created for the
launch of the 2015 Honda City, conceived by the Brazilian Agency F/Nazca
Saatchi & Saatchi.
Assuming the name “City” and narrated in
the first person, the film 'Urban Species' adapts the concepts of Charles
Darwin’s Theory of Evolution in order to present the main features of the car,
which underwent a full model change.
New design, greater internal space,
continuously variable transmission (CVT), and digital air conditioning with
touch screen commands are some of the new features of the 2015 Honda City,
designed to achieve a more modern, youthful and, obviously, urban audience.
The film was directed by the duo of
Directors 300ml and shot in the urban landscapes of Rio de Janeiro, ironically
known for its natural beauty.
In addition to the film, the campaign
includes ads in trade magazines, radio spots, POS, and a hotsite.