Buenos Aires - At the sixth edition of Wave, one of the most significant festivals in Latin America, Del Campo Saatchi & Saatchi stood out once again, securing 9 trophies.
Among the winning campaigns was "Pampers - Giving Birth Live" for Procter & Gamble, which had been successful at the year's earlier festivals and garnered enormous media coverage.
With emotional scenes and a never-before-seen format, Pampers accompanied women on Mother's Day during their first few moments of motherhood. The spots, which were broadcast live throughout the day via news channel C5N, captured the unique moment where a mother holds her child for the first time.
Rounding off Del Campo Saatchi & Saatchi's award-winners were Schweppes for Coca-Cola, BGH Microwaves, and spots for the InBev group.