Why shopping and shopper marketing matter

News

Like many of you, I’ve been approaching my Christmas shopping this year with a mixture of trepidation and excitement. Buying for children is almost always fun and a source of enjoyment, whereas buying for older or more distant relations can sometimes be a bit of a challenge. Then there are decisions about whether to buy online or in store, not…

Buying the Dream

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I had a real treat yesterday, a tantalising guided tour around The Conran Store at the north end of Marylebone High Street, by the very passionate Peter Prescott.The store was originally a stable building and offers – in their words – three floors of elegant, contemporary furnishings, famous design classics, vintage ‘one-off’ pieces of furniture and practical and fun accessories.Terence…

Save a Little Creativity for Later

News

THESE DAYS THERE IS A GREAT DEAL OF EMPHASIS PUT ON MAKING SURE PEOPLE NOTICE YOUR BRAND AND HEAR WHAT IT HAS TO SAY. “I’M DIFFERENT.” “CHOOSE ME!”It’s all a bit shouty. But to an extent unavoidable. We all want to differentiate and whether we shout about it or not, we have to attract people to our brand. We can…