By Matthew Long, Commecial Director

THESE DAYS THERE IS A GREAT DEAL OF EMPHASIS PUT ON MAKING SURE PEOPLE NOTICE YOUR BRAND AND HEAR WHAT IT HAS TO SAY. “I’M DIFFERENT.” “CHOOSE ME!”It’s all a bit shouty. But to an extent unavoidable. We all want to differentiate and whether we shout about it or not, we have to attract people to our brand. We can…