Los Angeles - Inspired by the Lexus social community’s overwhelming
response to online videos posted last week, a spot featuring a 1/10-scale remote-control
version of Lexus’ first ever RC F performance coupe in amazing live-action drift
stunts by remote-control expert Drift44 appeared in pre-game, and during the
third quarter of the Big Game.
The spot features the remote-control car performing
drift stunts and is then joined by a fullsize RC 350. The
spot ends by inviting viewers to see more amazing remote-control videos from
Drift44 online, among them parallel parking, bowling, and one of the most amazing
match-lighting techniques ever. See more at Lexus.com/LetsPlay
You can watch the film here.